According to reports, The Kardashian sisters used Huda Beauty lashes, providing an early publicity boost to the label. The first Huda Beauty product was a collection of false eyelashes released through Sephora in Dubai in 2011, and the United States in 2015. Comparisons have been drawn between Kattan and Kim Kardashian West, noting similarities in their family-run businesses and influencer status in the beauty industry. Kattan's channels contain beauty tutorials focusing on topics such as makeup techniques and skincare routines. She launched a cosmetic line named after her channel in 2013. In April 2010, Huda Kattan started a beauty blog and a YouTube channel, both called 'Huda Beauty'. In 2017, Huda Kattan was chosen as one of 'The 25 Most Influential People on the Internet' by Time, and she was listed as one of The Richest Self-Made Women and one of the Top Three Beauty Influencers by Forbes.

Huda Beauty is a cosmetics line that was launched in 2013 by Huda Kattan. It’s really to prove to people that the little guy can make it.” Maybe with the internet’s help, the little guy can indeed make it.Blogger review on Obsessions Palette Topaz

“I realized that my purpose really is to inspire people,” she explained to cnbc, “It has nothing to do with money, it has nothing to do with anything material. Huda Kattan wanted to create a brand to spread beauty, she believed big corporations were disconnected from their consumers and wanted to fix this issue. Huda Beauty’s online presence only seems to grow, with the brand coming out with a line of skincare products and fragrances. (Instagram/ hudabeauty)īy 2018, Huda Beauty was the top-selling cosmetics brand at Sephora in the Middle East and had acquired more than 900 stores across the U.S. Huda Beauty products range from foundations, concealers, lipsticks, eyeshadows, setting powders, highlighters, brushes to their new line of skin-care products and fragrances. Soon after, Huda Beauty which is based in Dubai itself, started manufacturing all kinds of cosmetics, from foundations, concealers, lipsticks, eyeshadows, setting powders, highlighters, and brushes the estimate retail sales the first year of Huda Beauty was over $1.5 million and hit $10 million the next year. They instantly blew up, selling out on the first day of the launch and received immense praise and love from celebrity Kim Kardashian West, which led to even more attention to her brand. Urged by her sisters, Kattan took a small loan from her sisters and launched her own line of synthetic and faux mink lashes through Sephora. She did make-up tutorials and expert tips which led her to have a considerable presence on social media and YouTube, and even started making her own false eyelashes. Kattan ended up starting a beauty blog titled Huda Beauty, in 2010. Kattan’s own net worth is $610 million, as of 2019 and listed as one of The Richest Self-Made Women and one of the Top Three Beauty Influencers by Forbes. She trained in L.A, but struggled to find clients in Dubai. It did not take long for her to quit and pursue her passion as a make-up artist. Struggling to find direction in life, Kattan majored in business and finance at the University of Michigan–Dearborn and took up a PR job in Dubai, U.A.E. During Kattan’s childhood, she faced a lot of racism from a predominantly white and Christian town, which led her to turn to make-up for self-confidence from the age of 12.

Huda Kattan is the middle daughter of Iraqi immigrants, born in Oklahoma, U.S., and raised in Cookeville, Tennessee. Huda Beauty, a cosmetics brand started by Iraqi-American entrepreneur and make-up artist Huda Kattan has taken over the world by storm these last few years.(Instagram/ huda)Īlso read: If you’re into clean beauty, here’s what you need to shop from the US Kattan’s own net worth is $610 million, as of 2019 and was chosen as one of “The 25 Most Influential People on the Internet” by Time magazine in 2017, as well as listed as one of The Richest Self-Made Women and one of the Top Three Beauty Influencers by Forbes. Huda Beauty has over 40.9 million followers on Instagram and over 3.78 million subscribers on YouTube, with social media influencers, make-up artists, and celebrities from all over the world using her products and raging about the brand. Huda Beauty, a cosmetics brand started by Iraqi-American businesswoman, entrepreneur and make-up artist Huda Kattan has taken over the world by storm these last few years and continues to be one of the leading brands for make-up. What started as a blog and a YouTube channel in 2010 has evolved into a $1.2 billion dollar empire.

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